Scherer Communications's blog

Rotary promotes the love of reading

If you are like me, you grew up with parents that read to you. I remember as a child, my dad reading Dr. Seuss with me on the family couch.

Truthfully, my father did not enjoy reading. Yet, he knew its value. Through his simple appreciation of the value of literacy, he passed onto me the joy of reading.

The three basic elements of your LinkedIn profile

Matt Scherer

If you are like a lot of people, you probably have a LinkedIn profile without a lot of information on it.

For many, this social media portal is really under utilized.  Most are missing a summary of their expertise,  a good photo and some detail of their previous experiences.

Viral networkers should be open to input from others

Matt Scherer

About three to four times a week, I get a request from people who ask to join my LinkedIn network. As part of my process, I do a quick review of their profile before agreeing to allow them to join my list of contacts.


Recently, I got a request from someone who I want to term “V.” (And no, the TV show didn’t inspire me for the nickname, but…please read on.) As I was reading V’s profile, I couldn’t help but notice that there was some things about it that she could improve upon with it.

LinkedIn can fill the gaps of the sales and marketing process

Matt Scherer

Have you ever been asked to go to a meeting where you didn’t know anything about the other folks except that an associate or client recommended you to go meet with them?

That was the case for me last week.  A business partner had asked me to go to a meeting with one of our clients.

A kinder, gentler way to deal with LinkedIn spam

Matt Scherer

When I first signed up for LinkedIn over two years ago, I did so with the understanding that it would connect me with others who had similar interests.

And, this social media portal delivered… in spades.  I have reconnected with some former military colleagues.  I have gotten help through the LinkedIn groups to meet some great people.

Three key questions every small business owner should ask their social media vendor

Matt Scherer

Facebook fan pages are becoming main stream for small businesses in Texas, but small business owners should consider some key questions when engaging professional social media providers.

I have recently taken over an account for a small business on the north side.  The owner had engaged another provider for social media services.   As I begin to take over this engagement for her, I found that she didn’t ask her current provider these critical questions.

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